April 6, 2018
Preschool series plans additional live productions following the conclusion of the “Sesame Street Live!” tour.
Sesame Workshop and Feld Entertainment have joined forces to develop new touring live shows inspired by “Sesame Street.”
Under the terms of the agreement, Feld Entertainment will produce and tour live “Sesame Street” productions throughout the U.S. The company will also execute local marketing and sales plans to expand the brand as well as develop a line of consumer products for the live experience.
“Feld Entertainment has a long-standing tradition of creating spectacular live experiences for audiences around the globe,” says Scott Chambers, senior vice president and general manager, North America media and licensing, Sesame Workshop. “We’re thrilled to collaborate on bringing the laughter and learning of ‘Sesame Street’ to kids and their families in a brand new way.”
The first production is slated to launch in October 2017. However, the current “Sesame Street Live!” tour will continue through July 2017.
“We are excited to partner with a company as dedicated to children’s learning as Sesame Workshop and to join their mission to help kids grow smarter, stronger and kinder,” says Alana Feld, executive vice president, Feld Entertainment. “Bringing the iconic ‘Sesame Street’ brand to life allows us to extend the love that families have for these beloved characters through the live entertainment experience in a way only Feld Entertainment can.”
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