Bioworld, Mad Engine, Zara and more will produce new merchandise for the classic preschool property.

NORTH AMERICA–Sesame Workshop has teamed up with a slate of licensees to debut a variety of apparel and lifestyle items inspired by “Sesame Street” and its characters.

Licensees on board include:

“As we approach ‘Sesame Street’s’ 50th anniversary, partnering with innovative creators in the fashion and lifestyle space helps us reach fans of all ages in new and surprising ways,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “Each of our partners brings powerful expertise in product design and merchandising as they interpret our classic characters in their own unique styles. 

“Whether strengthening relationships with existing partners or building new ones, ‘Sesame Street’ remains as relevant today as it was when it first launched, always introducing elements of wit and joy to what we deliver,” continues Arenas.  “Looking to the future, ‘Sesame Street’ is getting ready to celebrate 50 years in 2019 with more collaborative surprises on the way.”