Sesame Workshop has launched a new collection of "Sesame Street" pajamas from Peter Alexander in Australia and New Zealand as part of the show's 45th anniversary celebration.
“The sleepwear collection with Peter Alexander has been a great way to celebrate 'Sesame Street’s' 45th anniversary down under,” says Gisela Abrams, assistant vice president, international licensing, Sesame Workshop. “This partnership, brokered by long-time Sesame Workshop licensing agent, Haven Licensing, represents a fuzzy and unique twist on classic characters whom kids of all ages have been snuggling up to for decades.”
The extensive range includes men’s, women’s, kids,' and even pets' sleepwear, outerwear and accessories in a mix of different such as retro patterns, fuzzy monster rompers and gowns, character slippers and photographic prints of the Muppets themselves.
Peter Alexander was also the first licensee to ever visit and shoot the line catalog on the "Sesame Street" set in New York City.
The range is available now at Peter Alexander stores across Australia and New Zealand and online.
“We are thrilled with the range Peter has put together for his collaboration with 'Sesame Street,'” says Yvonne King, director, Haven Licensing. “It’s exciting to see a retailer embrace the DNA of the 'Sesame Street' brand so thoroughly. Bringing 'Sesame Street' and Peter Alexander together truly was a perfect match.”