Sesame Grows Pub Formats

Sesame Workshop has tapped publisher Running Press to bring the classic “Sesame Street” characters to several new publishing formats, including an inspirational book for adults.

April 6, 2018

Running Press is on board for new titles, as well as a book for adults.

Sesame Workshop has tapped publisher Running Press to bring the classic “Sesame Street” characters to several new publishing formats, including an inspirational book for adults.

Running Press will debut the first children’s title,

A Very Elmo Christmas

, this fall, with other formats such as

The Goodnight Elmo Kit

and

Sesame Street I Can Do It!: A Treasury of Stories

launching next year.

“Running Press has embraced a very thoughtful approach presenting our favorite, furry friends in unique book formats,” says Jennifer A. Perry, vice president and publisher, North America media products, Sesame Workshop. “We look forward to expanding on our partnership and creating meaningful new ‘Sesame Street’ content for families to enjoy and learn from together.”

More titles such as deluxe story book and treasury collections, the adult-centric title and additional titles in Running Press’ mini kit format are slated to debut throughout 2017.

“We are thrilled to be working with ‘Sesame Street’ on such a robust

publishing program,” says Running Press Publisher Kristin Kiser, who negotiated the deal. “With ‘Sesame Street’s’ superb brand recognition and unique relationship with generations of parents, we are confident that our beautifully designed books and innovative mini kits will find a huge audience of fans who will delight in seeing their favorite

‘

Sesame Street’ characters in such engaging formats.”