Sesame Continues with CollegePre in China

CollegePre will serve as the exclusive licensee of “Sesame Street English” in mainland China, Hong Kong and Macao until 2023.

ASIA–Sesame Workshop has signed an exclusive licensing agreement with Beijing Kairui Alliance Education Technology, known as CollegePre, to continue bringing “Sesame Street English” to Chinese families and franchise opportunities to Chinese sub-licensees.

The five-year agreement will bring the English-learning program to mainland China, Hong Kong and Macao until Dec. 31, 2023.

Prior to the agreement, CollegePre was the official exclusive licensee of "Sesame Street English" in the region under a previous in-direct license.