Sesame Adds Global Licensing Agents

Sesame Workshop is ramping up its licensing efforts around the world. 

April 6, 2018

Sesame Adds Global Licensing Agents

Nonprofit behind “Sesame Street” taps IMG, Televisa and Kasmanas for licensing.

Sesame Workshop is ramping up its licensing efforts around the world. The nonprofit educational organization and producer of the classic children’s series “Sesame Street” has tapped global licensing agencies IMG, Televisa Consumer Products and Kasmanas Licensing to represent the company for product extensions.

“It’s a brand new day on ‘Sesame Street,’” says Maura Regan, senior vice president and general manager, global consumer products, Sesame Workshop. “As we begin laying the foundation for our 50th anniversary in 2019, we are working with partners who will create a unified whole-child product offering from breakfast to bedtime. We’re confident in the expertise of IMG, Televisa and Kasmanas to develop strong licensing programs in market that will allow us to help kids grow smarter, stronger and kinder.”

IMG is expanding its remit with Sesame Workshop and will represent the brand in China. The licensing agency will oversee key categories such as accessories, food and beverage, homewares,

skincare and beauty and book publishing. “Sesame Street” is available in the country via syndication and special co-productions with China’s CCTV Children’s Channel. The series is also available on China’s online video platforms. IMG currently represents the brand in Japan and South Korea.

Televisa Consumer Products is on board to represent Sesame’s “Sésamo” brand for licensing in Mexico. The series returns on-air this month to Televisa’s channel 5 in the country.

Finally, Kasmanas Licensing will introduce the “Sésamo” to market in Brazil. A newly re-vamped show, formerly known as “Vila Sesamo,” will start airing at the end of the year in Brazil and will feature regional celebrities.

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