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Semaphore to Help Content Creators in New Venture

Semaphore Syndication videos have been watched for more than 1.3 billion minutes on Facebook.

License Global

August 26, 2021

2 Min Read

Semaphore, an influencer marketing agency, has announced its latest company and product line, Semaphore Syndication.

Established in 2020, it has been operating in stealth mode with select creators. Its content has generated more than 1.3 billion minutes of views on Facebook this year, enabling its clients to expand their audience on the platform significantly. Along with the fast-growing watch time, it is on pace to generate more than $3 million in total revenue this year for clients.

"Semaphore clients know how to make compelling content for their audiences but don't always maximize how it's used," says Mike Bienstock, chief executive officer, Semaphore. "For example, YouTube's monetization programs are different from those of Facebook, and we are experts in navigating both. We offer a turnkey program for creators to reach a new audience on Facebook; a channel people are increasingly using to consume video content. We expect to generate $10 million or more for creators next year on their syndicated content."

To syndicate videos to Facebook and ensure maximum reach, Semaphore's U.S.-based in-house editing team thoroughly edits YouTube videos to optimize content to match Facebook's algorithm and format. As a result of the optimizations, syndicated videos created by Semaphore increase performance and audience growth.

Cassandra Bankson, a skincare expert, medical aesthetician, and influencer with more than 2 million social media followers, saw dramatic increases in video views and followers. Views of her Facebook videos increased by more than 25 million one-minute views within three months of working with Semaphore Syndication, with average view time growing by more than 600 percent, which led to her gaining 420,000 new followers on the platform.

"Before working with Semaphore Syndication, Facebook was an afterthought as I grew my YouTube and Instagram following," says Bankson. "Because I'm supported by a true partner in Semaphore, I'm now able to share my content on Facebook without any effort, enabling me to reach my audience while freeing up my time to focus on creating additional content for my community."

Creators retain full ownership of their content, including their pages and videos, regardless of Semaphore's editing and page management. Creators can see project status in real-time to know exactly what is happening with their content. Contracts between creators and Semaphore are short-term (six months) and designed to protect Semaphore's clients and the work they've created.

About the Author(s)

License Global

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