Seltzer Cook Up ‘MasterChef’ Food & Beverage Program

Endemol Shine North America has selected Seltzer Licensing Group to serve as the exclusive food and beverage licensing agent for the “MasterChef” and “MasterChef Junior” brands in North America.

Moving forward, Seltzer Licensing will initially focus on key categories like cooking kits, baking mixes and spices, with plans to expand into subscription meal services, food tours and cooking classes at a later date.

“The ‘MasterChef’ brand has clearly established its food credentials, and now we’ll be extending this trusted brand into the food and beverage space,” says Stu Seltzer, president, Seltzer Licensing Group. “As fans of the show, we’re excited to work with this strong, delicious brand. Our team includes a number of food experts and real foodies, so this will be an enjoyable initiative at our company. In addition, we know that America’s growing passion for cooking, mixed with the quality and values of the ‘MasterChef’ brand, can deliver real value to licensees.”

Additionally, the “MasterChef” brand is currently entering its ninth season and continues to grow its licensing program. The brand currently boasts partners across cookware, publishing, toys and experiential events.

“The time is now to really expand on the successes of ‘MasterChef’ and ‘MasterChef Junior,’” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Seltzer Licensing Group. “We’re confident that Seltzer Licensing Group is the right team to tackle the challenging food and beverage landscape, and we are excited for what’s in store.”

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