Video game publisher, SEGA, and Perrigo, a self-care brand, are teaming up to bring Sonic the Hedgehog to the daily routines of kids thanks to Firefly, a kids’ toothbrush brand.
The oral care lineup features the Firefly Clean N Protect Power toothbrush with an Antibacterial 3D Sonic the Hedgehog toothbrush head cover. There is also a Firefly x Sonic the Hedgehog oral care travel kit.
The program is rolling into major retailers across the country throughout the month of March.
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