SEGA, Perrigo Partner for Firefly x Sonic the Hedgehog Toothbrushes

Sonic is speeding into the oral care category.
License Global

March 11, 2022


Video game publisher, SEGA, and Perrigo, a self-care brand, are teaming up to bring Sonic the Hedgehog to the daily routines of kids thanks to Firefly, a kids’ toothbrush brand.   

The oral care lineup features the Firefly Clean N Protect Power toothbrush with an Antibacterial 3D Sonic the Hedgehog toothbrush head cover. There is also a Firefly x Sonic the Hedgehog oral care travel kit.  

The program is rolling into major retailers across the country throughout the month of March. 

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