SEGA Creates ‘Boj’ Plush, Stationery

Pesky has tapped SEGA Amusement International for an array of plush toys and stationery featuring preschool character “Boj.”

April 6, 2018

SEGA Creates ‘Boj’ Plush, Stationery

Pesky has tapped SEGA Amusement International for an array of plush toys and stationery featuring preschool character “Boj.”

Metrostar will showcase the new SEGA range and other “Boj” licensed products at Brand Licensing Europe, where the agency will focus on progressing plans for retail plush, toys, apparel and book publishing.

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