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Sayollo Launches New In-Game Purchasing Platform

New initiative allows brands to sell products direct-to-consumer and showcase products to Gen-Z gamers.

Originally established as an in-game advertising company, Sayollo has shifted its focus to the e-commerce industry by establishing gComm (short for Gaming Commerce), an in-game shopping platform that allows consumers to purchase products from retailers without leaving the action of the game they’re playing. 

Taking a step away from its in-game advertising roots, Sayollo’s gComm allows retailers to offer their products direct-to-consumer (DTC) to the Gen-Z gamer audience around the world.  

“gComm turns every mobile game into an online storefront that enables DTC brands an end-to-end, in-game marketing journey from awareness to conversion all in the same game,” says Jonathan Attias, co-founder and chief executive officer, Sayollo. 

Currently there are more than 20 DTC brands signed on to the platform representing apparel and accessories, cosmetics, home décor and healthcare services, among others. On the game publishing front, more than a dozen global mobile game publishers have agreed to publish their games with the Sayollo SDK kit, including Flying Squirrel Games, T-Bull Games, GameEon, EZ Gamez and Peaksell Games.  

“This amazing reaction from both communities – game publishers and DTC brands – only reinforces the vision that we have for gComm, the ultimate destination for commerce in the mobile game space,” said Eitan Norel, co-founder and CCO of Sayollo. “Sayollo has always been a Gen-Z-focused company and we’re confident that gComm is the ultimate solution for publishers and DTC brands targeting that very elusive audience segment.”  

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