Taking a step away from its in-game advertising roots, Sayollo’s gComm allows retailers to offer their products direct-to-consumer (DTC) to the Gen-Z gamer audience around the world.
“gComm turns every mobile game into an online storefront that enables DTC brands an end-to-end, in-game marketing journey from awareness to conversion all in the same game,” says Jonathan Attias, co-founder and chief executive officer, Sayollo.
Currently there are more than 20 DTC brands signed on to the platform representing apparel and accessories, cosmetics, home décor and healthcare services, among others. On the game publishing front, more than a dozen global mobile game publishers have agreed to publish
“This amazing reaction from both communities – game publishers and DTC brands – only reinforces the vision that we have for gComm, the ultimate destination for commerce in the mobile game space,” said Eitan Norel, co-founder and CCO of Sayollo. “Sayollo has always been a Gen-Z-focused company and we’re confident that gComm is the ultimate solution for publishers and DTC brands targeting that very elusive audience segment.”
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