Sascha Weis Named Global Head of Licensing at Trusted Media BrandsSascha Weis Named Global Head of Licensing at Trusted Media Brands

Trusted Media Brands (TMB), a community-driven entertainment company with a global reach of over 250 million consumers, has announced the appointment of Sascha Weis as global head of licensing. 

In the new role, Weis will lead the global expansion of TMB's licensing business, building upon its leadership position for delivering safe user-generated content for brands, agencies and production companies. He will be based in New York City and work directly under Cameron Saless, chief strategy officer, TMB. 

"We are making meaningful investments in this business and see a tremendous opportunity to grow our leadership position with Sascha's help," says Saless. "His leadership and proven track record will be invaluable as we continue to grow and evolve as a company." 

Weis comes to TMB with over 20 years of experience in the sales and licensing industry, including his most recent role as senior vice president, sales at Any Clip, a visual intelligence company where he oversaw sales strategies, initiatives and client relationships. He has also been vice president, global enterprise sales media and entertainment, Shutterstock, and executive leadership roles at BENlabs and Getty Images. 

"TMB differentiates itself by providing authentic content and real moments, which is increasingly valuable in a landscape where AI-generated content is becoming more prevalent," says Weis, global head, licensing, TMB. "This allows us to forge connections with brands, advertisers, and entertainment clients who recognize the importance of genuine engagement with their audience. I am excited to contribute to TMB's continued success and expand the licensing business worldwide." 

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