Sanrio, UGG Fete Collab in Oz

Hello Kitty head designer Yuko Yamaguchi and Yuko Tsuji of Sanrio Tokyo hit the Australian shores last week to celebrate the brand's first-ever Australian collaboration with UGG.

April 6, 2018

Sanrio, UGG Fete Collab in Oz

Hello Kitty head designer Yuko Yamaguchi and Yuko Tsuji of Sanrio Tokyo hit the Australian shores last week to celebrate the brand's first-ever Australian collaboration with UGG.

Sanrio’s Australian agent, Haven Licensing, brokered the UGG deal. Read more about the co-branded footwear line here.

Hello Kitty celebrated both her and UGG's 40th anniversaries at the footwear company's Gold Coast factory before heading to the Brisbane’s Gallery of Modern Art for the opening of the new Future Beauty exhibition.

Bringing together 30 years of Japanese fashion from the Kyoto Costume Institute, the Future Beauty exhibition features a Hello Kitty installation in the main entrance.

The arrival of Tsuji and Yamaguchi also coincided with the launch of the first Australian Hello Kitty Café, which opened in Adelaide over the weekend.  

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