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Sanrio, Toei Develop Euro Co-Brand

Sanrio and Toei Animation Europe are pairing to unite Hello Kitty and the anime series "One Piece" in a joint licensing program for Europe. 

At the center of the co-branding partnership will be the creation of an exclusive product line that joins “One Piece” hero Chopper with Hello Kitty.

Sanrio will manage the licensing program. 

“'One Piece’s' Chopper is a charming and joyous character who’s right at home in our Hello Kitty family,” says Paolo Casarini, licensing director, Sanrio. “It is a delight to work with Toei Animation and its team of designers in creating a truly unique alliance.”

“This is a meaningful partnership for both Toei and its legions of 'One Piece' fans across Europe,” says Ryuji Kochi, general manager, Toei Animation Europe. “Sanrio’s global reputation and its passion for imaginative and inspiring brands make us very excited for our wonderful collaboration.”

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