Musician appoints licensing agents to build the Sammy's Island brand.

American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a worldwide strategy and wide-ranging licensing program for his Sammy's Island lifestyle brand.

Sammy's Island blends Cabo and Maui's laid-back, lush and vibrant patterns with Hagar's Rock 'n' Roll sensibility. 

"For me, it started the moment I first stepped onto the beach in Cabo San Lucas, Mexico in 1982, and again in Maui, Hawaii," says Hagar. "There's something about the island lifestyle that just makes your soul blissful and keeps you coming back for more. It's this quality of life and island vibe that I set out to infuse into Sammy's Island products. And my goal is to take you there­–a state of mind that brings it all together."

Product categories will initially include outdoor furniture, electronics, food, entertaining, beachwear, footwear, tabletop, jewelry and wall art. 

Todd Gallopo, chief executive officer and creative director of the branding and design agency Meat and Potatoes, will spearhead the brand’s aesthetic.

"For the past 17 years I have been lucky enough to work with Sammy on everything from albums to books to tequila, shaping his brands as an artist and entrepreneur," says Gallopo. "We've crafted some visually stunning projects together that have garnered a Grammy nomination and several spirit packaging awards. I couldn't be more excited for Meat and Potatoes to visually bring Sammy's Island to life and capture the essence of the lifestyle he lives so honestly."

The new deal marks the first in the strategic partnership between Epic Rights and new agency Prominent Brand + Talent.

"Sammy's Island presents an ideal opportunity for us to collaborate with Sammy and Prominent Brand + Talent to develop a licensing program around a brand that is more about lifestyle than music," says Dell Furano, chief executive officer, Epic Rights. "Prominent has very distinct areas of expertise within brand marketing and strategic licensing, as well as the resources and relationships that will deliver a broad range of products across key categories quickly and will effectively communicate the essence of the Sammy's Island brand to consumers around the globe."

"We're very excited to join forces with the Epic Rights team to develop a broad spectrum of product lines and key strategic retail partnership opportunities to build the Sammy's Island brand globally," says Dan Levin, Prominent. "Our strength in brand development lies in the details and by providing an extremely personalized and unique blend of services which support the brand's message and grow consumer demand and loyalty."