Sally Carnota Promoted within Hasbro’s Global Licensing Team

Carnota announced as senior director of U.K. licensed consumer products at London Toy Fair 2022. 
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License Global

January 24, 2022

Sally Carnota, the new senior director of U.K. licensed consumer products for Hasbro

To kick off London Toy Fair 2022, Hasbro announced the promotion of Sally Carnota to senior director, U.K. licensed consumer products, effective immediately. Carnota will be based out of Hasbro’s Warren Street office in the U.K. and report to Marianne James, vice president, EMEA & Asia, licensed consumer products, Hasbro.  

“Sally has been integral in expanding Hasbro’s EMEA licensing business,” says James. “She continues to build strong licensee and retail partnerships across the U.K. and Ireland and execute at scale, which have helped grow our brands significantly across those markets. We’re confident that Sally will continue making our U.K. licensing business a huge success in her new role and excited to see how she’ll take our brands to the next level.” 

In her new role, Carnota will continue to lead Hasbro’s U.K. licensing business, focusing on expanding its brands into new categories and channels of distribution while leading and strengthening the company’s extensive base of existing

partners and retailers. She will be responsible for the vision, growth and performance of Hasbro merchandise across all categories and brands in the U.K. and will work with the entertainment brand marketing team. 

Previously, Carnota was the director, licensed consumer products, U.K. and Ireland. She joined Hasbro in 2015 where she led the U.K. and EMEA retail development team. Prior to Hasbro, Carnota worked at Viacom Paramount Pictures where she was responsible for franchise activation, partnership management and commercial business planning. 

“Products, brands and retail are all passions of mine, along with being with people and building relationships,” says Carnota. “I am a proud mother of two preschool boys who remind me every day what a magical industry I am so lucky to be working in. I am excited to continue growing with Hasbro and proud to lead such a talented team to make our amazing brands come to life.” 

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