Sakar, SEGA to Roll Out ‘Sonic’ Products

“Sonic”-themed wheeled goods and accessories will be available in retailers across the U.S.
License Global

October 14, 2021

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Sakar International and SEGA have announced a partnership to expand Sakar’s line of licensed wheeled goods and accessories with “Sonic the Hedgehog”, as part of the video game character’s 30th anniversary.  

This fall, there will be “Sonic” hoverboards, scooters (manual and electric), four-wheel ride-ons and skateboards (manual and electric). Additionally, “Sonic”-themed helmets and other protective gear will be available for purchase. 

“Sakar International is looking forward to helping SEGA celebrate “Sonic’s” 30th anniversary with products that allow young fans to be active and expand their imaginations,” says Ralph Sasson, chief operating officer, Sakar. “‘Sonic’ is one of the most iconic gaming franchises and we’re excited to bring these products to an entirely new generation of fans.”  

To further celebrate “Sonic’s” anniversary, Sakar will create “Sonic”-inspired video game accessories and youth electronics including speakers, headsets, keyboards, mouse pads, charging stations, gaming

furniture, walkie talkies, box kits, telescopes, binoculars, role-play electronic kits, wearable VR goggles, alarm clock radios, microphones and karaoke machines, among other consumer goods.  

“Sonic the Hedgehog”-themed wheeled goods and accessories will begin racing into Walmart and other retailers across the U.S. this holiday season.   

SEGA is exhibiting at Brand Licensing Europe. 

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