Saban, Cirque du Soleil Plan Kids’ Brand

Saban Brands and Cirque du Soleil Media are teaming to develop an original kids’ property inspired by the circus brand.

The partners plan to create a new TV series, web content, interactive content and merchandise all based on Cirque du Soleil.

"At Saban Brands, we are constantly striving to deliver high-quality entertainment brands and experiences. It's thrilling for us to partner with the creative innovators at Cirque du Soleil Media," says Elie Dekel, president, Saban Brands. "This new project promises to be a groundbreaking new kids’ property with worldwide appeal and numerous off-screen extensions. We look forward to sharing additional details in the coming months."

Creative Artists Agency brokered the deal on behalf of its client Cirque du Soleil Media.

"One of the most important factors of our business philosophy is to examine the creative challenge it presents," says Jacques Methe, president, Cirque du Soleil Media. "With Saban Brands' experienced and existing portfolio of energized brands, bold characters and fresh content, I am confident this is the start of an amazing partnership between two companies with similar artistic values."