Rudolph to Light Up Build-A-Bear

Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.

April 6, 2018

Rudolph to Light Up Build-A-Bear

The iconic television special,

Rudolph the Red-Nosed Reindeer

, celebrates its 50th anniversary this year, and Build-A-Bear is marking the occasion with four new "golden" additions to its annual Rudolph product range.

The line, which is produced under license from brand owner Character Arts, will launch at stores across the U.S., U.K. and Canada this Saturday.

To read more about the 50th anniversary of Rudolph and Character Arts' plans for the future, check out License! Global's 

June 2013 tribute

to the iconic brand.

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