Rubies Joins the ‘CoComelon’ Family for Dress Up Across EMEA

Retailer secures costume license for popular kids’ brand.
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License Global

October 28, 2021


Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing program for Moonbug Entertainment’s IP, “CoComelon,” has signed with the world’s largest costume designer, manufacturer and distributor, Rubies. The brand was brought on board by The Point.1888 to create a range of dress-up products for “CoComelon” across EMEA. 

“Our brand licensing program with ‘CoComelon’ has exceeded our expectations and we’ve been thrilled with the interest we’ve received from retailers and licensees alike, all eager to get on board,” says Olivia Wiggett, associate commercial manager, The Point.1888. “After a few discussions with Rubies, it was a no-brainer that it should take the costume license, given its proven track record of successfully delivering costumes for a wide range of licensors and exciting retail plans.” 

“We’re delighted to welcome Rubies to the Moonbug family,” says Adam Steel, international licensing, Moonbug. “Our fans frequently request this product category, and we

cannot think of a better partner to deliver fantastic ‘CoComelon’ dress up across EMEA.” 

“’CoCoMelon’s’ impact on pop culture is simply unprecedented, from its stratospheric rise on YouTube to its impressive streaming service rankings,” says Mike O’Connell, managing director, Rubies U.K. “We are proud to be able to bring this much-loved brand to life and add yet another extremely successful license to our already mammoth portfolio. We understand the responsibility we play in young children’s lives as the market leader for fancy-dress and dress-up and we want to continue to positively influence our youngest audience with inspirational role models and ‘CoComelon’ is the embodiment of this.” 

The costumes are currently in early stages of development and will be available in 2022 across EMEA. 

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