“Our brand licensing program with ‘CoComelon’ has exceeded our expectations and we’ve been thrilled with the interest we’ve received from retailers and licensees alike, all eager to get on board,” says Olivia Wiggett, associate commercial manager, The Point.1888. “After a few discussions with Rubies, it was a no-brainer that it should take the costume license, given its proven track record of successfully delivering costumes for a wide range of licensors and exciting retail plans.”
“We’re delighted to welcome Rubies to the Moonbug family,” says Adam Steel, international licensing, Moonbug. “Our fans frequently request this product category, and we
“’CoCoMelon’s’ impact on pop culture is simply unprecedented, from its stratospheric rise on YouTube to its impressive streaming service rankings,” says Mike O’Connell, managing director, Rubies U.K. “We are proud to be able to bring this much-loved brand to life and add yet another extremely successful license to our already mammoth portfolio. We understand the responsibility we play in young children’s lives as the market leader for fancy-dress and dress-up and we want to continue to positively influence our youngest audience with inspirational role models and ‘CoComelon’ is the embodiment of this.”
The costumes are currently in early stages of development and will be available in 2022 across EMEA.
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