Rubies Announces ‘The Boys’ Costume Collection

Rubies is releasing a range of adult costumes inspired by the Amazon Prime television series, “The Boys.”

License Global

September 30, 2024

1 Min Read
Homelander and Starlight costumes.
Homelander and Starlight costumes.Rubies

Rubies’ new adult range of deluxe costumes inspired by the Amazon Prime television series, “The Boys,” features two characters, Homelander and Starlight.   

“The Boys” is a dark satirical take on living in a world with superheroes. The show has consistently ranked in the top five on Amazon Prime since 2019.  

“We are adding another super heavyweight for adult costumes with ‘The Boys,’” says Fran Hales, head of portfolio and marketing, Rubies. “The hype is huge for Season 4, and we understand Season 5 has already been green lit as the franchise shows no signs of slowing down. These styles are epically designed and have already been a huge hit in other territories. We are delighted to roll them out to the U.K. in time for Halloween. We have high hopes for our adult portfolio this year and anticipate both Homelander and Starlight to be key performing costumes.” 

Rubies’ officially licensed “The Boys” costumes will be available soon to preorder. 

 

Read more about:

GlobalAmazon PrimeRubies

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like