Sponsored By

Rubber Road Continues Its Partnership with Warner Bros. Consumer Products

The deal looks to launch products inspired by fan-favorite franchises.

License Global

January 5, 2022

1 Min Read
TUBBZ Cosplaying Collectibles depicting "Lord of The Rings" characters.
Rubber Road

Rubber Road, a producer of merchandise for toy, gaming and TV brands, is continuing their partnership with Warner Bros. Consumer Products to design and manufacture merchandise inspired by entertainment franchises.  

Rubber Road has been working with Warner Bros. Consumer Products since 2018 and has launched official merchandise inspired by “Lord of the Rings” and “Friends,” DC properties including “The Suicide Squad,” “Wizarding World” and horror properties including “The Lost Boys,” “It” and “The Exorcist.” 

Characters from these franchises have been made into TUBBZ Cosplaying Collectibles. Other licensed lines include gaming lockers and Christmas jumpers. 

“We are thrilled to have this extended opportunity with Warner Bros. Consumer Products,” says Liam Taylor, commercial director, Rubber Road. “We have had the pleasure of introducing some fantastic products over the last few years which have gone down really well with pop culture fans. Warner Bros. has some super exciting stuff coming up and we can’t wait to develop the current franchises and get started on some new ones.  We have lots of ideas up our sleeves and our designers are raring to go!” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like