Rovio Unveils Angry Birds Movie Lineup

Rovio has secured multiple North American licensees across a range of categories to support its upcoming film, The Angry Birds Movie, in theaters May 20.

April 6, 2018

Rovio Unveils Angry Birds Movie Lineup

Hasbro, Rubie’s and more on board to support the new film



The North American roster of licensees will join several of

The Angry Birds Movie

’s global licensees including LEGO, Spin Master, H&M and Amscan.

The Angry Birds Movie’s

licensees include:

  • Hasbro for a branded version of Chutes and Ladders

    • Commonwealth for character plush

      • World Tech Toys for character drones

        • SCS Director for seasonal outdoor play toys

          • Kid Designs for headphones, speakers and phone cases

            • Brunswick for a branded scoring system for bowling alleys

              • Rubie’s Costume Co. for children and adult costumes

                • Inkology for pencils, plush pens, notebooks, binders and more

                  • Dr. Fresh for toothbrushes and mouthwash

                    • SunStaches for sunglasses featuring the

                      Angry Birds


                      • Bulls I toy for dog tags and trading cards

                        • Joy Franco for comforters, blankets, sheets and pillow buddies

                          • Painting Lulu for paper-to-digital coloring packs

                            • Kurt S. Adler for ornaments and stockings

                              • Thermos for lunch bags and beverage containers

                                • York Wallcoverings for wall stickers

                                  • Radz for candy dispensers

                                    • Primary Colors for cookies and gummies

                                      • Decopac for cake decorations

                                        • Yowie for character-molded chocolates with character toys

                                          • Accessory Innovations for backpacks and lunchboxes

                                            • World Trade Jewelers for craft jewelry

                                              • The Moret Group for socks

                                                • Hybrid and Freeze for t-shirts and hoodies

                                                  • Handcraft for children’s underwear

                                                    • Komar Kids for pajamas and robes

                                                      • Harper Collins for books in various formats

                                                        • National Geographic for books in several formats

                                                          • Centum for books in multiple formats

                                                            • Sellers Publishing for calendars

                                                              “Our licensing partners recognized immediately the significant consumer appeal of this highly anticipated film,” says Darren Kyman, head, retail and new business development, North America, Rovio Entertainment. “We made sure that the merchandise provides consumers many cool, new ways to engage with their favorite feathered friends and bring the

                                                              Angry Birds

                                                              story world to life.”

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