The marketing specialists will work to offer the use of IPs in marketing communications and more.
Through the agreement, B&D will build on the success of the
franchise by offering a multi-platform solution to partners, including the use of IPs in marketing communications as well as media exposure within the Rovio games portfolio and their Toons.tv online platform.
“Following the remarkable success of the
movie last year, we wish to engage leading brands across key territories in creative and exciting partnerships,” says Tiina Mikkonen, director, global promotions, Rovio. “Brand & Deliver has a strong track record in the entertainment marketing sector and I look forward to working with them to build a global network of brand partners.”
“Increasingly we’re being briefed to create global partnership solutions for brands,” says Ros Carmoody, partnerships director, B&D. “The universal popularity of the
IP combined with the
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