Rovio Selects B&D for Global Partnerships

Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.

April 6, 2018

Rovio Selects B&D for Global Partnerships

The marketing specialists will work to offer the use of IPs in marketing communications and more.

Rovio, creator of

Angry

Birds

, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.

Through the agreement, B&D will build on the success of the

Angry

Birds

franchise by offering a multi-platform solution to partners, including the use of IPs in marketing communications as well as media exposure within the Rovio games portfolio and their Toons.tv online platform.

“Following the remarkable success of the

Angry

Birds

movie last year, we wish to engage leading brands across key territories in creative and exciting partnerships,” says Tiina Mikkonen, director, global promotions, Rovio. “Brand & Deliver has a strong track record in the entertainment marketing sector and I look forward to working with them to build a global network of brand partners.”

“Increasingly we’re being briefed to create global partnership solutions for brands,” says Ros Carmoody, partnerships director, B&D. “The universal popularity of the

Angry

Birds

IP combined with the

rich media exposure from Rovio’s owned platforms, offers partners a unique opportunity to reach, engage and reward their target audiences.”

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