Rovio Plans Angry Birds Parks in China

Rovio Entertainment has entered into an agreement with China’s Guogou Group to build nine Angry Birds family entertainment centers over the course of four years.

April 6, 2018

Rovio Plans Angry Birds Parks in China

Rovio Entertainment has entered into an agreement with China’s Guogou Group to build nine Angry Birds family entertainment centers over the course of the next four years.

The first park is planned for the province of Anhui.

?‘‘China is an extremely important market for us, and we’re constantly looking for ways to provide innovative fan experiences by bridging the digital with the physical,” says Pekka Rantala, chief commercial officer, Rovio Entertainment. “Through this partnership, we not only achieve that, but we set a strong foot in one of the worlds fastest-growing theme park markets with a key player in the industry. We are delighted at the prospect of bringing Angry Birds closer to our fans in China, in spaces where all members of the family can engage.’’ ?

The strategic partnership marks the first agreement for Rovio Entertainment in the Asian market, with the attractions projected to collectively cover a total building area of tens of thousands of square meters.

‘‘We are proud of being

in a partnership that will drive the entertainment park industry in China with a customer experience not seen before, by extending the popular Angry Birds brand from online to offline interactive experiences,’’ says Qihong Yuan, chairman, Guogou Group.

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