Rovio Flies into North America

Rovio Entertainment has secured a raft of new and extended licensing deals in the U.S. that will further support the “Angry Birds” franchise and its upcoming film The Angry Birds 2.

License Global

September 25, 2018

1 Min Read

Evolution USA represents Rovio Entertainment for consumer product licensing, promotions and retail distribution in the U.S. New partners include:

Maisto, a subsidiary of the May Cheong Group, for a range of products including pullbacks, launcher sets, R/C vehicles and track sets as well as;

  • Edukie, formerly BanBao, for a new line of construction toys.

  • Both toy lines are set to hit store shelves in 2019. Additional new and continuing partnerships include:

  • Amscan / Party City for party goods and accessories;

  • Bentex Group for children's swimwear;

  • BrownTrout for calendars;

  • DecoPac for cake decorating;

  • Fab NY for bags, backpacks and lunch kits;

  • Handcraft Manufacturing for children's packaged and hanging underwear;

  • Hybrid Promotions for children's apparel, tees, fashion tops and separates;

  • Inkology for back-to-school stationery;

  • Komar Kids for children’s sleepwear;

  • Radz II for novelty candy dispensers;

  • Ranir for children’s oral care;

  • Surprise Drinks for flavored water;

  • Toy Factory for amusement plush toys and;

  • Ziegenfelder Company for ice pops.

Additional partners are in development.

“With the assistance of the Evolution team, we have assembled the industry’s best-in-class licensing partners that represent product innovation and bespoke design excellence to ensure that North American retailers, and, ultimately, ‘Angry Birds’ fans alike can buy and engage with licensed product that is befitting of a tier one franchise,”says Simo Hämäläinen, senior vice president, brand licensing, Rovio Entertainment.

The Angry Birds Movie 2 is being produced and distributed by Sony Pictures Entertainment. The film is slated to hit theaters in September 2019.

About the Author(s)

License Global

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