Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
September 12, 2018
Rovio Entertainment Corp. has tapped Jazwares to serve as the global master toy partner for Rovio's upcoming entertainment releases.
The multiyear deal will see Jazwares create play items inspired by The Angry Birds Movie 2 and more.
The Angry Birds Movie 2 is set to hit theaters in September 2019.
“Jazwares is excited to be Rovio’s long-term master toy partner with a focus on building an everyday character-branded product line,” says Laura Zebersky, chief commercial officer, Jazwares. “This new, action-packed toy line brings the Angry Birds charisma to life with splat balls, blinds, figures, playsets and plush by Russ™, for cool play value and character recognition that fans, gamers and collectors can enjoy.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like