CMG will now handle licensing representation for Italian-American music star Romina Arena.

New Music Group, Arena's management company, spearheaded the deal.

The deal will see CMG represent Arena as she explores branding and licensing opportunities and work to extend her name, likeness, music and celebrity across categories.

Romina’s slogan “Embracing American Culture With An Italian Accent!” will be a staple across her branded consumer products. Planned products range from girls clothing, a home line, furniture, appliances, food and beverage Items and more, under the growing The Romina Arena Collection brand. Potential projects include musicals, video games, app and mobile games and digital opportunities that promote her numerous talents.