Founded six years ago and designed by British Special Forces, 2 million people have already tackled Tough Mudder courses worldwide.
“The opportunities for licensees and promotional partners to tap into Tough Mudder’s values of teamwork, achievement, personal accomplishment and fun are very clear," says Vickie O’Malley, managing director, Rockpool. "Opportunities across sporting goods, apparel, publishing, health and fitness are just the start. Tough Mudder’s brand identity is so strong that the opportunity for promotional partnerships is very exciting indeed.”
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