Aykroyd & TDP, Fashion U.K. and more on board to support the upcoming film.
Smurfs: Lost Village
, which will launch in U.K. theaters March 31, 2017.
New licensees supporting the film include Aykroyd & TDP for kids’ nightwear; Fashion U.K. for kids’ daywear and swimwear; Inphase for car accessories; and PMS International for gifts, stationery and pocket money toys.
The agency also represents IMPS’ classic Smurfs brand in the U.K. and has tapped Casa Chicos for babywear, which will launch in summer/spring 2017 at Mothercare; Trademark for adult t-shirts; and Somerbond for adult nightwear and underwear.
The new merchandise will also support the Smurfs’ master toy partner, Jakks Pacific, who will launch a range of play sets and figurines for the film.
Additionally, Ferrero and McDonalds have signed on for global promotional deals based on the film.
is a cherished family evergreen brand and with the franchise’s next movie installment on the horizon, a new generation of fans
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