British home improvement series will be extended into wide range of product categories.
The show follows a team of builders and designers as they renovate homes for a family, an individual or a particular need. "DIY SOS"started on BBC One in 1999 as a 30-minute program and was eventually extended to a one-hour format and an extended name, "DIY SOS: The Big Build." The series currently boasts more than 27 seasons and 16 years on-air. Its latest programs under the title "DIY SOS: The Big Build Homes for Veterans Special," included appearances by their Royal Highnesses Prince William and Prince Harry.
Rocket now plans to build on the power of the "DIY SOS" with a licensing campaign that reflects the brand values of teamwork, expertise, creativity, generosity and fun. The show’s cross-generational appeal and home improvement themes will inspire a licensing campaign aimed at all sectors of the consumer market.
Initially Rocket is planning range of product centered
“The BBC is thrilled to be working with Rocket in developing a broad and exciting range of products and events that will bring our audience even closer to the 'DIY SOS' brand," says Robi Dutta, executive producer, "DIY SOS." "Having [TV presenter] Nick Knowles and the build team on board in this exciting new venture means it will be a true brand extension for our audience."
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