British home improvement series will be extended into wide range of product categories.
Rocket now plans to build on the power of the "DIY SOS" with a licensing campaign that reflects the brand values of teamwork, expertise, creativity, generosity and fun. The show’s cross-generational appeal and home improvement themes will inspire a licensing campaign aimed at all sectors of the consumer market.
Initially Rocket is planning range of product centered
“The BBC is thrilled to be working with Rocket in developing a broad and exciting range of products and events that will bring our audience even closer to the 'DIY SOS' brand," says Robi Dutta, executive producer, "DIY SOS." "Having [TV presenter] Nick Knowles and the build team on board in this exciting new venture means it will be a true brand extension for our audience."
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