Rocket Takes on 'DIY SOS'

Rocket Licensing has been appointed to manage the worldwide licensing campaign for the long-running BBC One series "DIY SOS."

April 6, 2018

British home improvement series will be extended into wide range of product categories.

Rocket Licensing has been appointed to manage the worldwide licensing campaign for the long-running BBC One series "DIY SOS."

Rocket now plans to build on the power of the "DIY SOS" with a licensing campaign that reflects the brand values of teamwork, expertise, creativity, generosity and fun. The show’s cross-generational appeal and home improvement themes will inspire a licensing campaign aimed at all sectors of the consumer market.

Initially Rocket is planning range of product centered

around improvement for homes and gardens in categories such as publishing, textiles, apparel, accessories, tools, games, toys, plants, gardening, retailer-driven promotions and apps. Rocket is also exploring the potential of a live event for the brand. First product will launch in the beginning of 2016.

“The BBC is thrilled to be working with Rocket in developing a broad and exciting range of products and events that will bring our audience even closer to the 'DIY SOS' brand," says Robi Dutta, executive producer, "DIY SOS." "Having [TV presenter] Nick Knowles and the build team on board in this exciting new venture means it will be a true brand extension for our audience."