Ahead of its 70th anniversary celebrations in 2024, Rocket Licensing has announced four new licensing partners for the Godzilla brand.
GB Eye has signed up to create a new range of framed and unframed prints, posters, mugs, eco bags and eco bottles using the Japan-inspired classic artwork from the licensor, Toho International.
In the apparel category, Trademark Productions and Bioworld International are on board to cover distribution across all mass, fashion and specialist retail channels, with men’s women’s and kids’ apparel. The ranges will cover both the classic brand and the new animated series, Godzilla Singular Point. The product ranges are currently in development for launch later this year and early 2022.
In publishing, Welbeck has joined the consumer products lineup to create “The Illustrated History of Godzilla” coffee table book, which is set to be full of imagery and information on the franchise from 1954 to the present day and is scheduled for launch in summer 2022.
Rocket has also secured a DTR deal with specialist pop culture retailer Forbidden Planet for a range of classic Godzilla apparel and gift lines across their bricks-and-mortar stores and online.
Throughout 2022 and 2023, new content will be released ahead of anniversary celebrations in 2024, including a continued rollout of Japanese Godzilla content, which has so far never been seen outside of Japan. There will also be more exclusive content on the official social media accounts, expanded custom content for the official YouTube channel and the reintroduction of the Hanna-Barbera Godzilla series.
“We’re seeing a really good response to Godzilla and generally to the Japanese/anime trend recently, especially with the Tokyo Olympics this summer,” says Rob Wijeratna, joint managing director, Rocket Licensing. “So, it’s a really good time to further build the Godzilla brand as such a well-established classic franchise in the category. We are delighted to welcome these new licensees on board as the Godzilla brand is set to grow to new heights over the coming years, ahead of its 70th anniversary.”