Pyramid International, TDP/Aykroyds, Centum Books and more on board to support the emoticon-themed film.
New licensees supporting the film include Centum Books for a line of sticker, joke and novelty books; Smith & Brooks for kids’ apparel; TDP/Aykroyds for kids’ nightwear and underwear; Pyramid International for posters and stationery; Dreamtex for bedding; and Whitehouse Leisure for plush in the leisure sector.
“Sony Pictures Animation’s upcoming release
presents a compelling licensing opportunity for U.K. licensees and retailers keen to capitalize on the emoji phenomenon that has been embraced by younger generations,” says Charlie Donaldson, joint managing director, Rocket Licensing. “Consumers have an instant emotional connection to the icons, and the movie offers a narrative depth and humor that will bring them to life. This provides huge potential for product development and we’re incredibly excited to now be unveiling our first partners and to be bringing the movie merchandise to the U.K. market.”
-branded products are set to debut at U.K. retail this spring/summer.
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