Crunchyroll will also showcase the anime property at Licensing Expo, May 22-24.

EUROPE–Crunchyroll has appointed Rocket Licensing to manage the U.K. licensing program for the Japanese anime property “Bananya.”

Under the terms of the agreement, Rocket will work to create a campaign that builds on the popularity of the property in the U.K. as well as targets tweens, teen girls, young women and gift buyers. Rocket will also look to fill key categories including publishing, health and beauty as well as food and confectionery.

Additionally, Bioworld International has already come on board as a licensee and is currently working across several categories.

“This clever, quirky, delightful and super-cute property has already made clear its potential in some very big markets. Now ‘Bananya’ is perfectly positioned to build a licensing program in the U.K. based on its strong online presence in this country,” says Rob Wijeratna, joint managing director, Rocket Licensing. “We’re expecting big things from these little banana-loving kittens and are looking forward enormously to working with Crunchyroll on this and many more innovative and exciting properties in future.”

“Bananya” follows the adventures of a group of kittens who live in bananas. The property currently boasts agreements with major U.S retailers including Walmart, Target and Hot Topic, which stock a wide range of “Bananya” merchandise including plush, backpacks, t-shirts, stationery and footwear.

Crunchyroll will also showcase the “Bananya” brand at the Licensing Expo, which takes place May 22-24 at the Mandalay Bay Convention Center in Las Vegas, Nev.