'Robot Wars' Scores Master Toy Partner

EUROPE–Mentorn Scotland and SJP Media have tapped Innovation First International, creators of the Hexbug brand, to serve as the master toy licensee for the popular TV series “Robot Wars.”

April 6, 2018

'Robot Wars' Scores Master Toy Partner

The new “Robot Wars” products will be launched under the Hexbug toy brand.


Licensing Link, the series’ brand manager, brokered the deal.

Through the agreement, Innovation First will create range of “Robot Wars” toys through its consumer toy brand Hexbug. The new range will include vehicles, play sets, RC toys and construction sets.

The initial collection–which includes a selection of autonomous robots, infrared RC robots and a “Robot Wars” arena–is scheduled to launch at toy shops, gift and gadget shops as well as a number of department stores in fall/winter 2018.

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