CJ E&M, a content and media company based in Asia, has appointed Silverlit Toys as the master global toy partner for its new 3D, CGI-animated series “Robot Trains.”

April 6, 2018

1 Min Read

Asia’s CJ E&M has appointed Silverlit to bring toys to market for the animated series.

CJ E&M, a content and media company based in Asia, has appointed Silverlit Toys as the master global toy partner for its new 3D, CGI-animated series “Robot Trains.”

The new line of toys will feature transforming robots and battery-operated play sets inspired by characters from the TV series and is set to hit retail in October 2017.

“We are thrilled to have Silverlit as our master toy partner for ‘Robot Trains,’” says Dongsik Shin, senior vice president, CJ E&M Animation. “‘Robot Trains’ is the very first series to showcase transforming trains, and it was important to us to find the right partner capable of taking the adventure and excitement of the series and its characters, and showcase this experience in a line of toys. We are confident that Silverlit will be the best partner for the job and we are excited to surprise the industry with these innovative new toys.”

“Robot Trains” is an animated series that focuses on themes of friendship, self-development and teamwork and is currently on-air around the world.

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