Rémy Martin has opened its first stand‐alone boutique in Hainan, China. The boutique’s design concept was created by Rémy Martin's Architect team.
Nicolas Beckers, chief executive officer, Rémy Cointreau Greater China, and Nicole Li, brand director, Rémy Martin China, cut the ribbon together with Mr. Xie Wenchun, group vice president of Shenzhen State-Owned DutyFree Commodity Group and Mr. Zeng Qi, chairman of Shenzhen DutyFree Group (Hainan) Headquarters to officially announce the grand opening of the Rémy Martin Boutique in Mission Hills, Haikou.
A sensorial and contemporary retail experience, it invites clients to immerse themselves in the story of the “appellation d’origine contrôlée” (AOC) Cognac Fine Champagne.
“Our new boutique concept is designed to immerse visitors in our origins, our terroir of Petite Champagne and Grande Champagne,” says Philippe Farnier, chief executive officer, House of Rémy Martin.
“It offers them an interactive and, above all, emotional way to discover all the facets of Rémy Martin,” says Matthieu Redois, retail design director, House of Rémy Martin. “For this new retail identity, I wanted to create a modern architectural showcase for the brand while recalling the warmth and generosity you experience when you arrive at the House in Cognac.”