April 6, 2018
The Japanese brand Rilakkuma will come to life at FAO Schwarz in New York City Oct. 11 as the brand makes its way to North America.
Over the past decade, the Rilakkuma brand and its characters have become a key part of Japanese culture. The property features three unlikely companions who live with a hard-working Tokyo woman named Kaoru. Every day they keep themselves occupied while Kaoru is at work, going on new adventures.
The October event will feature a life-size Rilakkuma mascot and Kawaii girls, giveaways and, for the whole month, the toy store will convert the three towers in the Grand Hall into the ultimate Rilakkuma destination.
The brand will also launch an in-store shop in October, for which FAO Schwarz will expand its product assortment to include plush, apparel, accessories, electronics and stationery.
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