Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions and in-store activations at retailers across the U.S.

Among the retailers promoting the animated sequel are Walmart, Toys ‘R’ Us, Build-a-Bear Workshop, Claire’s, Pet-Smart, Macy’s, It’Sugar, Target, Kmart, Walgreens, Best Buy and Barnes & Noble Booksellers with product, gifts with purchase, gift cards and TV advertising.