Reg&Co and Ingenuity’s Brand Partnerships Division Come Together and Re-BrandReg&Co and Ingenuity’s Brand Partnerships Division Come Together and Re-Brand

The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together. It has now revealed that the agencies are merging under one name – Reg&Partners - led by managing director and founder of Reg&Co, Karen Morris.

“The Ingenuity Group acquired Reg&Co to supercharge our brand partnerships and sponsorships offering,” says Chris Kemp, founder and chief executive officer, The Ingenuity Group. “After months of successful collaboration between them and our existing partnerships division now felt like the right time to fully integrate the two and relaunch our offer under the new Reg&Partners brand. Karen will be taking the now fully integrated team forwards as it continues to grow in 2025.”

“This merger and rebrand is incredibly exciting for the team and our existing and future clients,” says Morris. “Merging the Ingenuity brand partnerships team with Reg&Co under one umbrella, Reg&Partners, combines the expertise and networks of both agencies, empowering us to grow and deliver more for our current and future clients.  I am excited about the challenge for 2025 and beyond as we deliver sponsorship strategy and sales, brand partnerships, licensing opportunities and loyalty programs.”

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