Reesee Entertainment to Rep ‘Pikwik Pack’ in China

A toy range and publishing program are already underway.

October 14, 2021

Guru Studio has announced the appointment of Reesee Entertainment as its licensing and media agency for its newest preschool series “Pikwik Pack” in China.

“We’re excited to introduce this wonderful IP to kids in China,” says Cici Zheng, vice president, business development, media and licensing, Reesee. “The positive reaction from local media platforms has shown the high potential for ‘Pikwik Pack’ in China. With its unique storytelling and super cute characters, we’re looking forward to building a strong Chinese fan base and impressive consumer products program for ‘Pikwik Pack.’”

Reesee will represent the preschool series across all licensing and merchandising categories including toys, apparel, publishing, accessories and games, as well as broadcast television, digital media and other media.

"Preschoolers around the world are falling in love with ‘Pikwik Pack,’” says Jonathan Abraham, vice president, sales and business development, Guru Studio. “We’ve known Ray and Cici for a long time

and with their incredible team at Reesee, we believe they have the proven experience to lead ‘Pikwik Pack’s’ expansion into China.”

So far, a range of toys are being manufactured by master toy partner Playmates Toys, and books inspired by the series are being developed by Scholastic.