Reese Witherspoon Sets Sights on Eyewear

Draper James, the lifestyle brand founded by Reese Weatherspoon, has entered into a global licensed eyewear partnership with Altair Eyewear, a Marchon Eyewear subsidiary.

Under the terms of the agreement, Altair will design, manufacture and distribute Draper James branded optical frames. The collection will celebrate Draper James’ upbeat accessories collections and its unique interpretation of Southern femininity.

The Draper James optical line will become available in March and will be available at a variety optical chains and specialty retailers.

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