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April 6, 2018
GLOBAL–Sony Pictures Consumer Products and Netflix have partnered with Reebok and Bait for a limited edition release of the Reebok Ex-O-Fit Hi Clean model featuring exclusive Ghostbusters designs.
The limited edition collaboration is inspired by Dustin from “Stranger Things,” who modified his Ex-O-Fit Hi shoe in the show’s second season with his own Ghostbusters designs.
As a backstory, the “Stranger Things” producers teamed up with Ghost Corps. on the show’s Ghostbusters storyline, and Sony Pictures Consumer Products put the collaboration together.
The Ex-O-Fit Hi shoes featuring Dustin’s designs will initially be released exclusively at Bait retailers worldwide this October. Following, it will be available at premium sneaker stores globally, including Reebok stores in Japan and online, Colette in Paris, Mita and Atmos in Tokyo, Kasina in Korea and Juice in Hong Kong, among many others.
“We’re thrilled to have collaborated with the ‘Stranger Things’ team and are so excited to team with Reebok and Bait to make Dustin’s customized Ex-O-Fit Hi a reality,” says Jamie Stevens, executive vice president, Sony Pictures Worldwide Consumer Products.
In addition to the Reebok and Bait collaboration, Sony Pictures Consumer Products and Netflix have teamed up on an assortment of additional co-branded merchandise, which will be available this fall at select retailers.
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