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'Red Notice’ Announced as Netflix’s Most Watched New Launch

In a new list of most-viewed content in the first 28 days of launch, Netflix has touted “Red Notice” as its most watched movie in just 17 days.

License Global

December 3, 2021

1 Min Read

Generating 328.80 million hours viewed in just 17-days, “Red Notice” has become Netflix’s most watched property to date. Starring Ryan Reynolds, Dwayne Johnson and Gal Gadot, the heist movie leads a long list of major blockbuster titles that have drawn huge audiences at launch. 

Measured on their success in the first 28 days of launch, the list goes on to rank "Birdbox” (282.20 million hours viewed) at number 2; “Extraction” (231.34 million) at number 3; “The Irishman” (214.57 million) at 4; “The Kissing Booth 2” (209.25 million) at 5; “6 Underground” (205.47 million) at 6; “Spenser Confidential” (197.32 million) at 7; “Enola Holmes” (189.9 million) at 8; “Army of the Dead” (186.54 million) at 9; and “The Old Guard” (185.74 million) at 10. 

On the global list, Halle Berry’s “Bruised’ gained 47.7 million hours viewed in the first 28 days and reached the top ten across 77 countries. French comedy “Spoiled Brats” generated 15.8 million hours, followed by Spanish crime thriller “Outlaws.” Season 2 of “The Queen of Flow” rose to the top of non-English television with 69 million hours viewed and “True Story” is currently trending at number one across 62 countries. 

Given the approaching holidays, among the global top ten are kids and seasonal movies from “A Boy Called Christmas” (26.8 million), “The Croods” (15.9 million), “Extinct” (13.3 million), “The Claus Family” (2.5 million), “A Castle for Christmas” (20.9 million), “Earwig and the Witch” (3.7 million), “Elves” (6.7 million) and “The Princess Switch 3: Romancing the Star” (16.2million). 


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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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