Razor USA Appoints Former Hello Bello CEO as President

Erica Buxton will look to scale the iconic global company while keeping focus on intergenerational play and innovation.

License Global

June 13, 2024

1 Min Read
Emma Buxton, Razor USA
Emma Buxton, Razor USARazor USA

Razor USA has announced the appointment of Erica Buxton, who most recently served as chief executive officer at Hello Bello, as its news president. Prior to Hello Bello, Buxton served as chief operating officer and chief financial officer, Razor, with her appointment to the role of president marking her return to the company. Buxton will oversee all aspects of the business with a focus on continued growth to drive Razor’s mission to create products that inspire intergenerational play.

Reporting to Carlton Calvin, chief executive officer, founder, Razor, Buxton brings more than 15 years of experience in the areas of corporate strategy and kids’ consumer products to the role. She will lead with a focus on product innovation and providing consumers with affordable, high-performance products for exciting active play.

“We are thrilled to have Erica back at Razor,” says Calvin. “Her collaborative leadership and her incredible experience are just what we need at this point in our company’s development. Growth and expansion are important to continue our mission of getting as many families as possible moving and playing together and for that we needed a uniquely qualified steward. Erica knows and understands Razor inside and out which means she can truly hit the ground running.”

 “Returning to Razor at this time is truly exhilarating,” says Buxton. “As we gear up to commemorate our 25th anniversary, the company not only celebrates an unparalleled legacy in wheeled goods but also sets its sights on another phase of remarkable growth.  Our success story, rooted in fun, affordability, and a dedicated team of employees, continues to resonate with our enthusiastic fan base. Leading this business at such a critical juncture is an incredible opportunity, and I am fully prepared to embrace the challenge ahead.”

About the Author(s)

License Global

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