The deal will allow Range’s clients to access Recur’s technology for NFT creation.
January 7, 2022
Range Media Partners and Recur announced a partnership that will allow Range’s roster of talent (including filmmakers, actors, musicians, creators and activists) and brand clients direct access to NFT creation via Recur’s bespoke technology.
The Range and Recur partnership unlocks opportunities for Range’s clients to enter the quickly evolving Web3 ecosystem in ways that bring them closer to their most passionate fans while actively building community engagement.
“Recur is building and democratizing some of the most innovative fan experiences in the Web3 ecosystem, and we are thrilled about this partnership,” says Pete Micelli, chief executive officer, Range. “Whether you are an actor, musician or influencer, the value of engaging one’s community through NFTs is undeniable in the shifting media landscape – and to have access to a thought partner at this level opens up the possibility for creativity across Range’s entire roster, no matter what type of artist they are.”
Some of Range’s clients already leveraging NFT technology to deliver bespoke experiences for fans operating in the NFT space include “Heavy Metal,” PARTYNEXTDOOR, Bobby Hundreds, Walk Off the Earth and The Disco Biscuits.
“We are excited to partner with Range to create new opportunities in the NFT space for their incredible clientele,” says Zach Bruch, co-chief executive officer, Recur. “Over the coming months and years, RECUR will be introducing world class NFT experiences that, with this partnership, will showcase top-tier talent from the movies, shows and stories we all love in order to truly expand the fan experience.”
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