Genius Brands’ preschool property is looking to expand its IP down under, into Nordics.
NORTH AMERICA—Genius Brands has partnered with a roster of licensees for new apparel, toys and more based on the soon to be released animated series “Rainbow Rangers.”
The “Rainbow Rangers” retail program, which is led by global master toy Mattel and Imprint, the series’ global master publisher. Key licensees include Global Brand Group’s American Marketing Enterprises for sleepwear, GBG Socks dba Planet Sox for socks and legwear, Democrat for bikes, trikes, scooters and wagons, Kiddieland for foot-to-floor ride-on toys, Kittrich/Inkology for floor décor, stationary and school supplies, Kid Galaxy for bubble toys, Bentex for master apparel, Handcraft MFG for packaged underwear, Jay Franco Mfg. for bedding and bath, Global Design Concepts for bags and backpacks, H.E.R. Accessories for hair and jewelry accessories and Taste Beauty (health and beauty products.
Season one of “Rainbow Rangers” is currently in production.