Genius Brands International and Never Wrong Toys, a subsidiary of toy manufacturer Markan Industrial Group in China, jointly announce the appointment of Never Wrong Toys as global master toy partner for the series, “Rainbow Rangers.”
The animated series is available for streaming now on Kartoon Channel!, and beginning in July on Netflix in the U.S., Canada, U.K., Australia, New Zealand, and the Middle East. It will also stream on Amazon Prime Direct in the U.S. and U.K., and HBO Max Lat Am, joining Nick Lat Am, as well as key broadcasters around the world including CCTV (China), Televisa (Mexico), Treehouse (Canada), Cartoonito (Italy), Nine Network (Australia), TVNZ (New Zealand) and HOP (Israel), among others.
Genius Brands and Never Wrong Toys will collaborate to develop a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and more. The toy line is scheduled for retail market in Q1 2022 to coincide with the premiere of season three of “Rainbow Rangers” exclusively on Kartoon Channel!.
“We are seeing increasing demand across social media for more ways to interact with the characters and stories of this highly engaging series about seven diverse girls with seven different powers who work together to protect the planet and its animals,” says Harold Chizick, president, global content sales, marketing and consumer products, Genius Brands. “Season three is going to have a unique twist on the stories that we are excited to bring to consumer products as well. “We are thrilled to partner with Never Wrong Toys to create a brand-new comprehensive toy line for global retail distribution that truly reflects the core value of this unique preschool brand and is in line with the demands of the market.”
“’Rainbow Rangers’ is a unique original preschool brand that appeals to both girls and boys with its messages of empowerment, friendship, adventure and environmental consciousness, and we are excited to collaborate with Genius Brands to further engagement with the brand through an all-new action-based toy line that will resonate with young kids around the world,” says Eva Wong, co-founder, Never Wrong Toys.