Rainbow Productions has made two new appointments. Magdalena Foulkes has joined as licensing director and James Barlow has been promoted to sales and marketing director.

Foulkes will be responsible for the licensing side of the business, working to strengthen the company’s relationships with licensors and build its portfolio with new brands. 

In his new role Barlow will be overseeing the company’s sales and marketing teams and will be responsible for helping to grow the business in terms of events and mascot manufactures, both in the U.K. and internationally. 

Foulkes has almost 20 years of experience in marketing and event management, but it was in 2011, as managing director of advertising agency X5 Productions in Poland, that she began working with the licensing industry, managing licensing events and promotions, including using costume characters. 

“Being able to join the amazingly creative, dedicated and passionate team at Rainbow is the greatest privilege for me,” says Foulkes. “I look forward to expanding my relationships over the coming weeks and months at various trade shows and developing Rainbow’s licensing connections more globally.” 

Barlow began working with Rainbow as a freelance road manager in 2007, joining the company as exports sales executive in 2015. He was soon promoted to export manager, working on a number of projects for Rainbow. James was nominated for the Licensing International Rising Star Award in 2021. 

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“Rainbow is an incredibly fun, dynamic and exciting company to work for that continues to enrich my knowledge and expertise,” says Barlow. “I am incredibly excited to begin this new role in which I hope to carry on growing the brand internationally by meeting new people and keeping costume characters at the heart of brand development.” 

 “As we continue to see post-pandemic business ramp up, the demand for costume characters is growing fast,” says Simon Foulkes, managing director, Rainbow Productions. “To meet this demand, we are delighted to be announcing these two appointments of respected industry figures boasting proven expertise and achievement in our field. We look forward to kicking off a very successful 2023 with the help of Magdalena and James.”