Auldey Toys will develop a full toy range to accompany the new TV series.
Auldey Toys’ first toy range will include a full line of fashion dolls and play sets, spanning 14 SKUs across seven assortments. The toy line’s launch will also include robust TV and marketing support.
“We are thrilled to have Auldey Toys on board,” says Cristiana Buzzelli, senior vice president, sales and acquisitions, Rainbow. “The toy line is looking beautiful, with good assortments for the initial launch. ‘Regal Academy’s’ initial TV ratings so far have been very strong, so we are hoping for strong sales at retail. We are excited to be working with Auldey who shares our passion and vision for the brand, and together we can’t wait to bring the brand to life through great toys for fans of the show soon.”
The “Regal Academy” toy line will be unveiled at the Dallas Toy Preview, Sept. 27-29.
“We are excited to enter into this
“Regal Academy” follows Rose Cinderella, the granddaughter of Cinderella, as she enters the Regal Academy where she embarks on a series of adventures with her classmates, who also have fairytale heritage and belong to the school’s founding families.
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